How experiential marketing has evolved and how COVID-19 has been an accelerant for where the industry was already heading.

The impact to digital channels, content creation, and how we are all now forced to actively engage with consumers, brands, and employees by means other than physical events has made engagement with audiences very effective and will continue long after the pandemic is over.

John shares with us how the industry continues to pivot to stay relevant and alive during these things. Traditionally experiential marketing was 1-to-1 marketing, but COVID-19 has forced us to put down the physical and only think about the digital space. It has given us a chance to rethink what is experiential marketing and how can experiential marketers continue to provide meaningful engagements with consumers through digital means across the B2B, B2C and employer to employee space.

His company, RedPeg Marketing, has done a great job of creating engaging, meaningful conversations and connections through creative uses of digital platforms. Tune in to find out what they are and how you can implement the same!