How do you drive your business forward in an increasingly uncertain world?

Today’s global health crisis has forced us to face seemingly insurmountable challenges—to fundamentally change the way that we do business. We’ve had to make painful choices—from reducing our workforce to pivoting our business strategy. And in the midst of this crisis, we now see an increase in national unrest due to racial injustice. Therefore, how we choose to show up as a leader today is critical to our ability to emerge stronger—to create a different future—together.

Intrepid Spirit Jennifer McCollum is the CEO of Linkage Inc. For decades, Linkage has studied what the best leaders do, and amassed assessment data from one million leaders to surface the Purposeful Leadership model. Their research proves that leaders who generate the best results align their personal purpose to the organizational direction, and fulfill five specific commitments: to inspire, engage, innovate, achieve and become.