Here we will share marketing highlights from The Archives.
J&B On The Rocks
This series will feature marketing programs from our past, which we think you can still takeaway tidbits that apply to today's world. The first story takes us back to a traveling rock wall in the 1980s. Tune in to hear why Dill doesn't believe in taking no for an answer. There are no new ideas, but rather can you execute them and bring them to life in a way that's relevant in today's world. Listen Now
The Coca-Cola Road Trip
A program that gave out 600,000 samples, traveled 120,000 miles and made over 20 million impressions per year. This program started early in the game of understanding the importance of giving a creative experience that you can't get anywhere else - it married music and sport and gave everyone in the family something to get excited about. The lessons include: the importance of longevity, the impact of a t-shirt, and how the human touch makes such a difference when selling your product. It's about connecting to the brand and bringing that brand to life in a meaningful way. So what's next? You've gotta be looking 1-5 years ahead. Listen to the end to hear Dill's thought starter for the future! Listen Now
The Cherry Coke/Sega Sonic Shuttle
We never know where marketing lessons with Dill are going to go, but one thing is guaranteed - there will be takeaways that can be used in business today. The Cherry Coke/Sega Sonic Shuttle started in 1993 and was so successful that it was repeated the following two years, 1994 & 1995. 33 markets, 1.74 million samples, 800,000 Sega Sonic game plays, and over 1 million incremental media mentions. This marketing program is an old idea that would be great in today’s world as people are starving for human touch now more than ever. In this episode, we urge you to be creative about how you approach using physical marketing tools and where you find them - new is not always better, there are ways to bring old assets back to life that can be even more meaningful to audiences than something new. Listen Now
The PGA Tour Blitzed By Non-Alcoholic Beer
This marketing case study comes just in time for Master's week. We revisit Dill's days working with O'Doul's NA beer - long before NA beer was a "thing". Tune in to hear how the perfect serve idea was born and glean lessons on culture, quality control, and the idea that there are no new ideas. Listen Now
The Olympic Torch Relay
This marketing highlight is from one of the most monumental marketing programs that we were ever a part of, the Olympic Torch Relay. Tune in to hear the story of our first Relay, how we learned to pivot on the road, and the power of a simple media message. Listen Now
The Rolling Stones Steel Wheels Tour
Music and Marketing - tune in to this episode to find our how Dill ends up on The Rolling Stone’s stage in Barcelona, Spain. Listen Now