More About Dill,

Mark “Dill” Driscoll is an internationally recognized visionary whose unconventional marketing perspectives are fueled by his “passions of the heart.” Dill's entrepreneurial spirit has been the genesis of at least eight major companies in a career bridging decades. Founder of industry breakthrough outfits such as World Sports Promotions, McCann Event Marketing, Momentum, and ignition, Dill remains the driving creative force behind McWhorter Driscoll LLC, a global consulting enterprise. True to his all-encompassing marketing mantra, “bring brands to life in the streets, every day, everywhere,” Dill and his teams have traveled the globe to deliver original solutions for activating some of the most iconic brands on Earth. He is a Baker Scholar who has taught high school economics, coached student-athletes and owned and operated retail outlets. These experiences help foster Dill's personal mission to create opportunities for young people around the world. And it works.  So far, tens of thousands of aspiring teens and young adults have benefited from his insights, talent, and wisdom. His fearless drive, innovative ideas and exemplary leadership have secured his place as a go-to brand-building expert in the marketing industry.

Beginning in Lake Placid, New York, Dill's first venture was in retail with Equipe Sport – a one-of-a-kind sporting goods store where he created the world's first indoor track for customers to experience in real conditions the new Nike Waffle Trainers. Dill's intuitive sense of building brand relationships with consumers had begun its journey.

World Sports Promotions kick-started his marketing path by taking experiential marketing to a whole new level – literally!  He brought the Busch Beer and the Mountains campaign to life by building ski ramps throughout the U.S., including summer events in Florida. The response was so successful, Dill expanded these events abroad. McCann Erickson later acquired World Sports which was renamed McCann Event Marketing.

After five years of “corporate” life, Dill became restless to put his visions back into action again.  So, he created a new experiential startup venture called Momentum. Based on his remarkable reputation, Coca-Cola awarded Dill the contract to promote the Olympic Torch Relay in partnership with McCann Erickson. The 84-day event from Los Angeles to Atlanta was an unprecedented triumph. After its conclusion and at the height of its worth, Dill sold Momentum to McCann-Erickson.

Dill, however, was not content to rest on his laurels. Working with his wife Susan, they created ignition, a global marketing powerhouse. They built the business, won new clients, and circled the globe in support of their brands. After 15 years, they sold ignition to French-owned Havas Media.

Dill has worked boots on the ground in more than 60 countries on five continents, training aspiring young people on experiential marketing and life. While his work has been implemented in over 180 countries, his personal mission is to make a positive difference in people’s lives. His belief in the “power of human interaction” serves as the cornerstone for the successful programs that emanate from his on-going leadership. Dill’s combination of can-do attitude and innovative thinking, matched with his focus on passion and heritage, are the foundation upon which his companies continue to build lasting relationships for client brands.

Dill has served as the co-Dean with his wife Susan for the Stafford School of Business and was named the first Entrepreneur in Residence for the Terry College of Business at the University of Georgia. He has been a visiting speaker, faculty member at St. Lawrence University, Georgia Technical Institute, Abraham Baldwin Agriculture College, and the Deer Run Fellowship Program. In addition, Dill has written "Cool Shoes: The Experiential Marketing Playbook" and "Take Charge!", the textbook he uses to guide students and those ready to take charge of their careers and lives.

Through his career, Dill has added value to companies and brands such as Anheuser-Busch, AT&T, The Coca-Cola Company, General Motors, Nestle, Marion Merrill Dow, Sports Illustrated, Delta Air Lines, ESPN, Vodafone, Nokia, AOL, Chick-fil-A, Bill and Melinda Gates Foundation, the USO, Blue Planet Run, Exxon, Blackberry, John Deere, Victoria Secret, Bacardi, BP, Embraer, eBay, United Nations Foundation, Kia, Honda, IndyCar, Live Earth, Live 8, Popular Science, and many more. Dill has worked on ten Olympics since 1996 and five FIFA World Cup Trophy Tours since 1998. Through his experiences with sports and entertainment, he has served on the Entertainment Executive Committee for the USO creating a program that raised over $10 million for veterans.